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Don't Demonize My Steak
The Rurban Fringe
Written by Jennifer Brooks   
Tuesday, 11 May 2010 13:27

With summer fast approaching, we’ve scrubbed and oiled the grill and have proudly given it a place of prominence on our back deck, ready to fire up at a moment’s notice.  My husband’s already dug out his favorite grilling utensils and I’ve been slowing down in the grocery aisles lately, poring over the array of meat available, scanning labels, checking the marbling … all in the search for the perfect steak. 

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Disasters in the Gulf
FarmOn Blog
Written by FarmOn   
Monday, 03 May 2010 16:13

Five thousand barrels of oil are pouring into the Gulf of Mexico from a major oil leak more than 5,000 feet below the surface of the ocean, per day.  The potential environmental devastation likely to be caused by this oil spill is being called "unprecedented".  All over the news officials are making statements and pledges to assure the public that everything possible is being done in response to the accident.  Over a thousand personnel and a hundred ships are battling the spill, as well as a small airforce of planes and helicopters being used to monitor the slick and dump tens of thousands of gallons of chemical dispersant on the spill.  But despite all the efforts being made to contain and stop the leak, it is pretty obvious that a quick fix and a total clean up is impossible.  No matter how much money, equipment, technology and effort is thrown at this problem, it is almost guaranteed to end in catastrophic damage to the environment.

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On Your Mark, Get Set, GO!!
FarmOn Blog
Written by FarmOn   
Thursday, 08 April 2010 17:33

I can not believe spring is here. In my head it is still February. This winter seemed to go by so quickly it feels like I missed it altogether. OK, that's not true I remember quite vividly the -35 weather!!

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Food Revolution
FarmOn Blog
Written by FarmOn   
Monday, 29 March 2010 14:42

Last night I took the opportunity to watch the premiere of the new T.V. show Jamie Oliver's Food Revolution. I personally loved the show. It was so eye opening and really makes you look at the kind of things you are eating and making for your family. 

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Brand Your Product
The Rurban Fringe
Written by Jennifer Brooks   
Thursday, 25 February 2010 15:31

For those raising food products, a brand is a way to differentiate your items so that it stands out on the shelf, on the menu, in the market and, most importantly, in the consumer’s mind.  Brands are built on specific attributes – those qualities or features that make your product unique.  And beef brands, in particular, are often built around attributes that relay benefits to the consumer in the way of health, taste, tenderness, and food safety while also being environmentally sustainable and animal welfare friendly.  Creating a beef brand (or any food product brand, for that matter) that relays these kinds of unique benefits to the consumer will, in turn, create a need and demand for your product.

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